B2B
B2B Program

Grow your business with leading licenses and an exclusive B2B catalog

Become a Stor distributor and access the largest licensed kids’ tableware catalog. Competitive margins, local support, and fast shipping across Europe.

Catalog featuring top global licenses
Free shipping (*see conditions)
Real-time stock availability
No minimum order required
Request B2B Access
Validation within 24–48h · No commitment
Advantages

Why partner with Stor

Access a leading licensed catalog with local support, fast logistics, and certified quality. Everything your business needs to grow safely and efficiently.

Top licensed catalog

Constant renewal of our catalog and licenses so your business always has the latest trends.

Reach and logistics

Local support and fast deliveries across Europe. Real-time stock to plan your purchases easily.

Quality and trust

All our products are laboratory tested and comply with European regulations for their category.

Custom product

Design and production tailored for large orders and special projects.

Featured licenses

We work with the brands that move the world

We collaborate with the main international franchises and studios to offer products featuring the most recognized characters for children and adults alike.

Process

Getting started is this easy

Submit your application, we’ll review your profile within 24–48 hours and grant you access to our B2B portal with your assigned prices.

Submit your request

Fill out the form with your company details, sales channel and country. No commitment required.

Commercial validation (24–48 h)

We review your profile and clarify any questions. If we need more information, we’ll contact you.

Access your B2B portal

Receive your credentials and pricing. Check live stock levels and place orders online.

Request B2B access Validation in 24–48 h
Catalog

Ranges and Categories

A wide and constantly updated selection: durable materials, top licenses, and formats for every retail channel.

Join the leading network of licensed product distributors

Get exclusive access to our B2B catalog with real-time stock updates and the support of a trusted European partner. Grow your business with the most recognized licenses in the market.

Request B2B Access Validation within 24–48h · No commitment
Frequently Asked Questions

Do you have questions about the B2B program?

Who can register as a B2B distributor?

The program is designed for professionals, physical and online stores, and companies that wish to resell officially licensed Stor products. Only a valid VAT number or business registration is required.

Is there a minimum order?

No, there is no minimum order. However, some products may require a minimum quantity or specific multiples for logistical reasons.

How long does it take to validate my account?

Validation takes approximately 24 to 48 business hours after receiving your information. You will receive a confirmation email once your account is active.

How can I access the full catalog?

Once your B2B account is approved, you will gain full access to the catalog and exclusive prices from your customer dashboard.

Where can I find more information?

Find all frequently asked questions about the program on our dedicated B2B FAQs page.

Storline - Wholesale

B2B Form

If you wish to incorporate the Stor brand in your business and have access to our wholesale prices and conditions, please click the button below and fill in the form. Our sales team will evaluate your request, responding to you within 24-48 working hours.

Wholesale of licensed children's products.

We are Europe's leading manufacturer and distributor of licensed children's household products.

  • The best prices in the market.
  • Access to a larger catalogue of licensed products.
  • No minimum order and worldwide shipping.
  • Place your orders easily through our b2b platform with a custom price list.
  • Custom design and manufacturing for large orders.
In our catalogue we have thousands of references of the best licenses in the market.
We design, manufacture and distribute products for all categories of children's tableware.
Storline - We design, manufacture and distribute products for all categories of children's tableware.​
Storline - Who we are

Who we are.

Stor is a Spanish company founded in 1969, leader in Europe in design, manufacture and distribution of licensed children's household products, decorated with the most famous characters worldwide.

We have an extensive catalogue of more than 3000 references that is renewed each season and we always work with the most relevant licenses in the market.

Our clear international vocation has led us to be present in more than 80 countries on 5 continents.

Design and innovation.

Maintaining in constant growth one of the largest catalogues of licensed children's household products worldwide, is only possible thanks to the fact that we have an internal design team of the top level, who put all their experience at the service of the needs of our customers.

Our clients, the best ambassadors.

Storline - Our clients, the best ambassadors

Special conditions for companies.

  • No minimum order. For wholesale orders, necessary references and quantities can be ordered, as long as they are in stock at the time of the purchase.
  • Free shipping from a given order amount, depending on the destination location.
  • Shipments worldwide.
  • Different methods of 100% secure payments.
  • Shop easily from any computer, analyzing exactly what you need.

Quality and safety.

One of the fundamental principles of the Stor brand is the quality and safety offered in each of the products we sell. This is something we keep in mind both in the development and production phases.

  • Wide variety of materials to achieve the highest standards of quality and safety.
  • Physical and food contact tests.
  • Certified by some of the most recognized laboratories worldwide.
  • Our products comply with European and North American standards.
Storline - Quality and safety.
Storline - Wholesale
Storline - Map
Customer service

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