Designing smiles for homes since 1969
We create household and tableware products that combine design, innovation, and iconic characters. From concept to product, we care about every detail to bring joy to families around the world.
Over six decades of growth and innovation
Since our beginnings in the 1960s, we have evolved into a global brand present in more than 100 countries. Our story blends design, dedication, and a passion for creating products that accompany families around the world.
Each decade has brought new challenges, innovations, and lessons that have allowed us to keep growing while staying true to our essence.
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1960Founded in Spain.
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1980We launched our first licensed products.
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2000Sustained international expansion across Europe and the Americas.
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2014New, more modern and sustainable headquarters.
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2017Launch of our online channel and B2B platform.
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2022After the pandemic, we emerged stronger across all business areas and consolidated leadership in our product category.
Innovation, global reach and trust
Design and innovation
We have an in-house team of more than 20 professionals in graphic design, industrial design, and illustration. We create our own patented products and develop tailor-made items featuring leading licenses.
Global reach
We are present in more than 100 countries and have over 20 international offices, providing local support and efficient logistics across five continents.
Quality and trust
We work with world-renowned laboratories such as TÜV Rheinland, SGS and Bureau Veritas to ensure the highest standards of quality and safety in every product.
Innovating every day
We explore new materials, develop unique designs, and expand our licenses with a sustainable vision for the future.
From idea to home: a 360º journey
Concept and licensing
We co-create ideas with brands and partners: graphic universes, product use, requirements, and schedules.
Design and prototyping
Industrial and graphic design, material selection, and development of functional prototypes.
Production and quality
Controlled manufacturing with audits and rigorous tests for food safety and child use.
Packaging and experience
Packaging designed to stand out in retail and e-commerce, with a strong focus on sustainability.
Global distribution
An international network that brings our products to homes in over 100 countries worldwide.
Committed to safety, quality and people
At Stor, every product is developed with the utmost care, combining creativity, safe materials and controlled processes. All our items comply with the most demanding European and North American standards for food contact and child use.
We partner with world-renowned laboratories such as TÜV Rheinland, SGS and Bureau Veritas, which test our products across all stages — from development to final production.
We also ensure responsible working conditions at production centers through annual audits under SEDEX and BSCI standards, applying continuous improvement plans throughout the supply chain.
